Built by operators, not observers.
We spent years inside the e-commerce trenches — building stores, running campaigns, and managing customer conversations for dozens of brands across MENA and beyond. We saw the same problem everywhere: businesses losing revenue in their DMs. So we built the fix.
From agency trenches to AI-native platform
Before Unifunl, our founding team ran a digital agency serving e-commerce brands and service businesses across MENA and globally — from beauty brands to food chains to tech retailers.
One pattern kept repeating: businesses were drowning in WhatsApp messages, Instagram DMs, and TikTok comments. Every tool on the market could only send canned replies. None of them could actually sell — handle objections, understand a voice note in Derja, recommend the right product, or close a deal at 3 AM.
We stopped waiting for someone else to build it.
Unifunl is an AI-native platform powered by autonomous multimodal agents that understand text, voice, images, and 25+ regional dialects. We don't replace your team — we give every business its best employee, at scale.
The numbers behind AI that actually sells
Built in production with operators — not benchmarks. Every metric below comes from real brands selling on WhatsApp, Instagram, Messenger and the web.
Messages automated end-to-end
Partnered with the best in AI and open-source
Unifunl’s founding team is a partner in DVoice.Africa — an open-source voice data initiative for underrepresented African languages, alongside UNESCO, MIT Africa, SpeechBrain, and Toum.AI.
We’re backed by the Startup Grind accelerator, an official Microsoft for Startups partner and a verified Meta Business Partner. Our cloud infrastructure runs on Microsoft Azure and our AI infrastructure on Google Cloud Vertex AI — enterprise-grade reliability, security and scale by default.
The people building the future of conversational commerce
The Leadership
The Core Team
Powering conversations for growing brands
Ready to grow your sales?
Deploy intelligent AI agents that handle customer conversations, capture leads, and drive sales around the clock. Your best employee, at scale.