Comment AutomationUnifunl AI Agent

Every comment answered. Every buyer moved to the DM.

Q: Which platforms and post types does it cover?

Instagram (posts, reels, stories and lives), Facebook (posts, reels and lives) and TikTok (posts and lives). The agent replies publicly and, when it makes sense, continues in Instagram DM, Messenger, TikTok DM or WhatsApp.

Q: How does it know what to answer when someone comments 'prix'?

It has the full context: the post it's under, the product tagged or shown, the exact comment and the commenter's history with you. It pulls price, variants, stock and delivery from your store, replies briefly in public and sends the details — and the order link — in private.

Q: Can it hide comments automatically?

Yes. You define the rules — insults, spam links, competitor mentions, negative sentiment, brand-new accounts — and matching comments are hidden the instant they land. Each hidden comment is logged so your team can review or unhide it.

Q: What happens with phone numbers in comments?

The agent detects numbers and emails in any format, saves them as leads with the post, product and intent, and starts a WhatsApp or DM conversation within seconds — while the live is still running. You choose whether that first message is a template or written by the agent.

Q: Can I set my own automations?

Every automation is a rule: a trigger (keyword, intent, post, time), a public action (reply, like, hide, ignore) and a private action (DM with product, offer, hand-off to your team). You can set global rules and override them per post, reel or live.

Q: Will it feel like a bot to my followers?

Public replies are short, varied and written from your voice profile — not the same canned line under every comment. The detailed answer lives in the DM, which is where buyers expect it.

The agent replies to every comment on your posts, reels and lives in public — then continues in private with the price, the stock and the order. Insults and spam get hidden, phone numbers typed in a live become WhatsApp conversations, and every rule is yours.

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Instagram · Facebook · TikTok
Posts, reels and lives
Rules you control

Reels

YyourbrandFollow

New: Hydra Cream — the barrier cream for dry skin

2,4K318

Comments

lina.p 2m

prix ?

@yourbrand Author Sent you the price in DM, Lina.

promo_deals_x 1m

Hidden · link

Earn $500/day → bit.ly/xx

sarah.m now

I want it! 55 123 456

Private DM

AI Agent

Hi Lina! The Hydra Cream from the reel is 32 TND — in stock, delivered in 24h. Want me to reserve one?

Hydra Cream

32 TND · in stock

Order

Hidden before anyone saw it

Rule: links & spam · logged

+216 55 123 456

Lead saved · WhatsApp sent

Powering conversations for growing brands

How it works

Four moves. Every comment.

Reply in public, sell in private, protect the brand, capture the lead — run on every comment under every post, reel and live, at the same time, around the clock.

Answers every comment — in public, in your voice.

Questions under posts, reels and lives get an on-brand public reply in seconds. Keywords and intent ('prix', 'dispo', 'size?') trigger the right answer, and nobody scrolls past an unanswered buyer.

Instagram, Facebook and TikTok — posts, reels, stories and lives
Keyword and intent triggers: price, availability, delivery, sizing
Public replies stay short and on-brand; details move to DM

New: Hydra Cream · Reel

1.2K views · 3 min ago

lina.p

prix ?

@yourbrand · 6s

Sent you the price in DM, Lina.

khaled_a

Do you deliver to Sfax?

@yourbrand · 6s

Yes — 24h, free above 80 TND.

rami.k

Is it fragrance-free?

@yourbrand · 6s

It is, Rami — the whole line is.

3 of 3 comments answered

'prix ?' in public. The price, the stock and the order in private.

The agent knows which post, which product and which comment it's replying to. So the DM isn't a template — it's the exact price, the stock, the delivery time and the order, in one thread.

Full context: the post, the product, the comment, the customer
Price, variants, stock and delivery pulled live from your store
Order placed inside the DM — cash on delivery or payment link

lina.p

prix ?

@yourbrand · 4s

Just sent you the details in DM, Lina.

Continues in private

AI Agent

Hi Lina! The Hydra Cream from the reel is 32 TND — in stock, delivered in 24h, cash on delivery. Want me to reserve one?

Hydra Cream

In stock · delivery 24h

32 TND

Yes please, Tunis centre

Order #5831 placed · 32 TND

Hides what hurts the brand — before anyone sees it.

Insults, spam links and competitor plugs are hidden the instant they land, by rules you set. Real questions still get answered, and an unhappy customer can be moved to a private conversation instead of a public thread.

Hide by word list, links, sentiment or account age
Optionally reply privately to defuse a complaint
Every hidden comment is logged for your review

RulesInsultsLinksSpamCompetitors

Summer set is live

842 comments · 2h ago

sarah.m

Replied

Love this set, ordered two

promo_deals_x

Hidden · link

Earn $500/day → bit.ly/xx

anon_9921

Hidden · insult

Scam!! don’t buy from these

rami.k

Replied

Do you ship to Algeria?

2 hidden · 2 answered · 0 missed

Turns a number typed in a live into a customer.

When someone drops their phone number under a live or a post, the agent spots it, saves the lead with the context (which live, which product, what they asked) and starts the WhatsApp conversation — while the live is still running.

Phone numbers and emails detected in comments, in any format
Saved to your CRM with post, product and intent
WhatsApp follow-up sent within seconds, in your voice

LIVE

Serum launch · live

2.4K watching

khaled_a

how much is the serum?

sarah.m

I want it! 55 123 456

+216 55 123 456

Sarah M. · Live · Ceramide Serum

Lead saved

AI Agent

WhatsAppSent

Hi Sarah, it's the team from the live! The Ceramide Serum you asked about is 58 TND, in stock — want me to reserve one for you?

Results

Comments were where buyers got lost. Not anymore.

Start your free trial Request a demo

Of comments answered

Every question under every post, reel and live gets a reply — nights and launch days included.

<0 min

From comment to DM

The private conversation starts while the buyer is still on your post.

Of DMs that convert

Rio Caviar and Brazilian Glow turn four in ten inbound DMs into orders.

Orders a day from DMs

WeePops went from 0 to 100+ orders a day — through DMs alone, with no new hire.

Figures from Unifunl customer deployments — see the customer stories for the full picture.

Instagram · Messenger · WhatsApp

100%

More sales — through DMs alone

Customer story

“We doubled our sales going from 0 to 100+ orders a day — just through DMs, with no new hire. The AI replies in under 2 minutes for me.”

WeePops Founder

Founder, WeePops

+100%More sales
< 2 minResponse time
0 → 100+Orders/day via DMs

Read the WeePops story

Your rules, your automations

Set the trigger. The agent does the rest.

Every automation is a rule you write in plain language — which posts, which keywords, what to say in public, what to send in private, what to hide.

Talk to our team

Keyword triggers

'prix', 'price', 'dispo', 'how much' — each one maps to a public reply and a private DM

Per-post flows

Different replies, products and offers for each post, reel or live

Hide rules

Word lists, links, sentiment and account age — hidden instantly and logged

Lead capture to CRM

Numbers and emails saved with the post, product and intent behind them

Hand-off

Complaints in comments reach your team privately, with the full context

Always on

Lives at midnight, launch days and viral posts — every comment, every time

Works on the channels and stores you already run

FAQ

Questions about Comment Automation

Everything you need to know before letting an AI run your comments.

Instagram (posts, reels, stories and lives), Facebook (posts, reels and lives) and TikTok (posts and lives). The agent replies publicly and, when it makes sense, continues in Instagram DM, Messenger, TikTok DM or WhatsApp.

Which platforms and post types does it cover?

How does it know what to answer when someone comments 'prix'?

It has the full context: the post it's under, the product tagged or shown, the exact comment and the commenter's history with you. It pulls price, variants, stock and delivery from your store, replies briefly in public and sends the details — and the order link — in private.

Can it hide comments automatically?

Yes. You define the rules — insults, spam links, competitor mentions, negative sentiment, brand-new accounts — and matching comments are hidden the instant they land. Each hidden comment is logged so your team can review or unhide it.

What happens with phone numbers in comments?

The agent detects numbers and emails in any format, saves them as leads with the post, product and intent, and starts a WhatsApp or DM conversation within seconds — while the live is still running. You choose whether that first message is a template or written by the agent.

Can I set my own automations?

Every automation is a rule: a trigger (keyword, intent, post, time), a public action (reply, like, hide, ignore) and a private action (DM with product, offer, hand-off to your team). You can set global rules and override them per post, reel or live.

Will it feel like a bot to my followers?

Public replies are short, varied and written from your voice profile — not the same canned line under every comment. The detailed answer lives in the DM, which is where buyers expect it.

$10M+

revenue driven through conversations

25+%

typical conversion rate uplift

average return on investment

Ready to grow your sales?

Start your free trial Request a demo