Agent IA
What is an AI CRM?
What is an AI CRM?
An AI CRM is a customer database that fills and updates itself from your customer conversations.
A classic CRM waits for someone to type in a contact, a deal stage and a note. An AI CRM reads the conversation as it happens and does that work for you.
In Unifunl, contact details shared in a chat become a lead card with name, phone, email and source. Every contact gets a status that moves as buying intent grows. Orders, reservations and tickets created in the chat are linked to the same contact, and revenue is attributed back to the conversations that produced it.
The CRM is filled by the AI sales agent that runs your conversations. Nobody on your team types a lead in by hand.
Traditional CRM vs AI CRM
How is an AI CRM different from a traditional CRM?
A traditional CRM stores what your team enters. An AI CRM records what your customers actually say and do.
Most CRMs were built for email and sales calls. In MENA, many sales start and end in a DM. When the CRM sits outside that conversation, someone has to copy data across, and most of it never arrives.
No manual entry
Leads are created and scored automatically from the conversation.
One record per customer
The contact profile shows phone, address, history, tags and lead status, with shortcuts to that customer’s tickets and orders.
Action in the chat
Orders, discounts and tickets are created without leaving the conversation.
Revenue you can trace
Revenue is attributed to the conversations and follow-ups that produced it, not to deals someone remembered to log.
Lead capture and scoring
How does Unifunl capture and score leads?
Unifunl detects contact details in real time and moves every contact through a fixed lifecycle: New → Warm → Hot → Converted → Customer.
New, Warm, Hot and Converted are assigned automatically as intent builds during the conversation. A contact moves to Customer automatically once one of its orders is marked Completed.
Each lead card stores name, phone, email and source, so your team can work the hottest buyers first instead of reading every thread. The Leads space reports total leads, conversion rate, average time to convert, revenue, and a breakdown by status and by source, with PDF export.
Scores also power WhatsApp broadcast campaigns. Audiences are built from a purchase-probability score based on purchase history, products discussed, past campaign engagement and recency of last order.
Channels, languages and stores
Which channels, languages and stores feed the CRM?
Five channels feed one CRM. Every conversation lands in the unified inbox with a channel badge and an auto-assigned lead status, and context is kept when a customer moves from one channel to another.
WhatsApp, Instagram, Messenger, TikTok and web chat
A shopper who starts on Instagram and follows up on WhatsApp stays one contact and does not have to repeat themselves.
25+ languages, including Arabic and Darija
Natively built for English, French, Arabic, Tunisian, Moroccan and Algerian Darija, in Latin or Arabic script, including mixed-language messages, voice notes and images. Leads written in Derja or Arabizi are captured and scored like any other lead.
Your store, synced
WooCommerce, Shopify, PrestaShop, Magento, BigCommerce, Wix, Odoo, YouCan, Converty, CodPilot, Lightfunnels, feeef and TikTak PRO connect natively, and custom stores connect through the Unifunl Commerce API. Products, prices, variants and stock sync automatically.
Orders pushed back to the store
Orders created in a chat are pushed to your connected store, with a sync indicator if the push is still pending.
Tickets and revenue
How do tickets, complaints and revenue tracking work?
01Complaints become tickets automatically
Tickets are categorised as Customer Request, Damaged Product, Complaint, Negative Sentiment or AI Limitation, and linked to the customer’s record.
Negative Sentiment is detected from tone, often before a complaint is stated.
02Every ticket is owned
Each ticket has a status, a priority (Urgent, High, Medium, Low), an assignee, and response and resolution time metrics.
When a human is needed, they get the full chat history and customer context.
03Order analytics
Revenue, average order value, completion and cancellation rate, and top products, with PDF export.
You see what the conversations sold, not only how many there were.
04Follow-up revenue
Follow-ups report Sent, Replied, Converted and attributed revenue on a 7-day window.
Re-engagement becomes a line item rather than a feeling.
05Ad attribution
The Meta Conversions API integration sends a server-side Purchase event with the amount whenever an order is recorded. TikTok receives a Purchase event for every order placed in a Unifunl conversation.
Your ads optimise on sales, not on "message received".
06Read-only public API
External systems can pull orders and reservations through the public API.
Conversation data reaches the rest of your stack.
Proof
Brands whose conversations already feed one CRM
These are published Unifunl customer stories. Each one explains what changed operationally, not just the headline number.
+40%
Conversion rate
I’m no longer thinking about hiring new salespeople. We grew orders 30% and conversion is at 40%, with 70% less agents.
Brazilian Glow
Siwar — CS Director, Brazilian Glow
Read the story11k
Revenue in 7 days
I never expected a digital employee to make such a difference. It handles my messages, keeps customers engaged, and turns conversations into sales while I focus on growing my brand.
Ozark
Ozark Team
Read the story+30%
Average order value
The AI now replies like a real product advisor in under a minute, converts 30–40% of DMs and lifted our average order by 30%.
SF Nutrition
Operations, SF Nutrition
Read the storyWhy this and not a CRM or a WhatsApp inbox tool
Traditional CRM vs WhatsApp inbox tool vs Unifunl AI CRM
A traditional CRM depends on your team typing data in. A WhatsApp inbox tool keeps the messages in one place, but the lead, the order and the complaint still live in someone’s head.
Unifunl is built so the conversation itself writes the record. For named comparisons with Intercom, ManyChat, Zendesk, Gorgias and Wati, see the comparison hub.
Traditional CRM or WhatsApp inbox tool
- Leads entered by hand, or saved from chats with details added later
- Manual stages, tags and lists
- Replies and a link to a checkout, not an order in the chat
- Darija depends on the person replying
- Complaints in a separate helpdesk or a shared thread
- Revenue from deals entered by hand, or message stats only
Unifunl AI CRM
- Automatic lead card (name, phone, email, source) from 5 channels
- Automatic lifecycle: New → Warm → Hot → Converted → Customer
- Order created in the chat and synced to your store
- Native Tunisian, Moroccan and Algerian Darija, Latin or Arabic script
- Auto-categorised tickets linked to the contact
- Revenue per conversation, per follow-up, and sent to Meta and TikTok ads
- Set up in about 15 minutes, in six steps
Pricing
How much does an AI CRM cost?
Plans start at $52 per month (149 TND in Tunisia), with a free trial and no credit card required.
Starter $52 · Growth $119 · Pro $223 per month (HT), or 149, 349 and 649 TND in Tunisia. Enterprise is custom. Annual billing is 20% off.
Pricing is a monthly plan with a credit allowance, not per seat. Full details are on the pricing page.
