“We doubled our sales going from 0 to 100+ orders a day — just through DMs, with no new hire. The AI replies in under 2 minutes for me.”

The problem: a B2B brand suddenly facing a flood of D2C messages

WeePops was built as a B2B food and beverage manufacturer. The pipeline ran on wholesale relationships, not consumer marketing. So when the founder decided to also sell directly to end customers, the natural play was to drive ads to the website and let people order from there.

The ads worked, but not the way the playbook predicted. Instead of completing orders on the site, a huge share of curious shoppers clicked through to social profiles and started DMing. Instagram, Messenger and WhatsApp turned into the real storefront, almost overnight.

For a small team running a B2B operation, that was a problem. Every consumer DM about price, flavors, delivery and stock had to be answered fast — or the sale was gone — while wholesale partners and production still needed full attention. The obvious next step was to hire someone (or a small team) just to handle this inbound chat traffic.

The founder didn’t want to absorb that cost or that complexity. The new D2C channel had to pay for itself, run autonomously, and not pull anyone away from the B2B core business.

The Unifunl solution

Instead of hiring a customer service rep to chase DMs, WeePops plugged Unifunl into Instagram, Messenger, WhatsApp and TikTok. Every inbound message — no matter the channel — now lands in one omnichannel inbox, with the Unifunl AI digital employee answering on the front line.

The AI was trained on the full WeePops product range, pricing, flavors, packaging, delivery zones and the brand’s tone of voice in Tunisian Derja, French and Arabic. It runs the entire D2C pre-sale flow end to end, without supervision.

Reply in under 2 minutes — 24/7, on every channel

In social commerce, the moment a shopper sends a DM is the moment they’re ready to buy. WeePops needed to be there every time, including at night and on weekends when the team is offline.

With Unifunl, average first response time dropped to under 2 minutes across all channels — day or night. Customers who used to scroll past or get bored waiting now get an instant, on-brand reply that keeps the conversation moving toward an order.

Convert DMs into orders — and keep B2B traffic clean

The AI doesn’t just reply — it sells. It recommends the right product, handles classic objections (price, delivery time, suitability), confirms the order details and books the order directly inside the chat, no matter where the conversation started.

It also recognizes wholesale intent. When a B2B prospect comes in through the same channels, the agent qualifies them differently and routes them appropriately, so the founder’s core wholesale business stays clean and protected from D2C noise.

Replace a customer service hire — not just complement one

The original choice was hiring at least one full-time agent (and likely more during peak periods) to serve the new D2C funnel. With Unifunl, that hire never happened.

The AI runs the entire pre-sale flow autonomously, with humans only stepping in for genuine edge cases. The new D2C channel pays for itself from day one — no extra payroll, no scheduling, no quality drop on weekends.

The results

WeePops opened a brand new direct-to-consumer channel without adding a single hire. DMs that used to go ignored now drive 100+ orders per day — entirely through Instagram, Messenger and WhatsApp — with average first response time under 2 minutes, day or night.

Total sales doubled (+100%) thanks to the new D2C flow stacking on top of the existing B2B revenue. The founder is no longer the bottleneck and the wholesale business stays protected, because the AI cleanly separates retail orders from wholesale inquiries.

Most importantly, the economics work: instead of hiring a customer service team to handle chat, WeePops automated it from day one — turning what would have been a payroll line into a fully autonomous, 24/7 sales engine.