لفترة محدودةتجربة مجانية لمدة 7 أيام
WhatsApp Sales Automation

WhatsApp automation that replies, follows up and takes the order.

Stop constantly copying and pasting the same responses and forgetting to follow up. Unifunl automates your WhatsApp Business conversations from start to finish, answering from your synced catalog, creating orders in the chat, and re-engaging silent buyers under guardrails that stop it from becoming spam.

Unifunl WhatsApp automation replying, following up and taking the order inside the chat
<2 min
Reply time at WeePops, day or night
7 days
Attribution window on follow-up revenue
1 inbox
WhatsApp, Instagram, Messenger, TikTok, web

The problem

Your WhatsApp is a sales channel run by copy-paste

The same six questions come up throughout the day: price, sizes, stock, delivery cost, delivery time, and "is it still available?". Your team answers each one manually, from a notes file, in whatever order the notifications arrive.

Then there is the second job nobody has time for. A customer asks about a product, gets an answer, and goes quiet. Someone was supposed to check back. Nobody did, there were forty other threads that day.

So WhatsApp becomes a channel with real buying intent and no system behind it. Fast when the team is Free, slow when they’re busy, and silent after hours

Automating WhatsApp is not about sending Tons of messages. It is about the reply that arrives in two minutes and the follow-up that actually happens.

What it costs

Forgotten follow-ups are the cheapest revenue you are not collecting

A customer who already messaged you has done the expensive part. You paid to reach them, they reached out and told you what they wanted. Following up with that person costs a fraction of what it costs to acquire a new one and it only happens if someone remembers to do it.

Manual WhatsApp has a hard ceiling. It works as long as the volume remains low, then reply times get longer, follow-ups stop entirely, and the channel quietly performs worse in the exact weeks you are spending most on ads.

Conversations that just stop

A buyer goes quiet after a price question. that thread is closed revenue nobody ever counted.

Answers typed twice a hundred times

Repetitive price, stock and delivery replies consume the day your team should spend on complicated cases.

Nights, weekends and holidays

WhatsApp buying intent peaks outside working hours, when a manual inbox has nobody in it.

Broadcasts that burn the list

Untargeted blasts raise the risk of reports, and reports damage the quality rating of your WhatsApp account.

The better version

The same conversation, automated properly

Nothing changes about the customer or the product. What changes is that every message gets an answer, and every quiet thread gets exactly one intelligent nudge.

  1. 21:40

    A customer messages your WhatsApp Business number asking if an item is in stock.

  2. 21:41

    The agent checks the synced catalog, confirms the variant, and sends the product image.

  3. 21:44

    She asks about delivery. It answers from your stated delivery policy, then creates the order in the chat.

  4. Next morning

    A different buyer went quiet instead. After the silence window you set, one follow-up goes out, never twice, and never if he already ordered.

  5. Within 7 days

    Any order that follows is reported as attributed revenue, so you can see what the automation earned.

The solution

Unifunl automates WhatsApp as a sales channel, not as a mailer

Unifunl runs on the WhatsApp Business Platform. You link Your WhatsApp Business account , connect your store, and the agent starts handling conversations in the same inbox as Instagram, Messenger, TikTok and your website chat.

Three automations do the work: the AI agent replying and taking orders in real time, follow-ups that re-engage silent conversations, and broadcast campaigns targeted by purchase-probability score rather than blasted at everyone.

You configure it in plain language, store details, promotions, delivery and return policies, tone, plus explicit "always do" and "never do" rules and test it privately in Live Test before a single customer sees it.

Start your free trial

How it works

How to automate WhatsApp in about fifteen minutes

01

Connect WhatsApp

Link your existing WhatsApp Business account, or register with new number.

02

Sync your store

WooCommerce, Shopify, PrestaShop, Magento, Odoo, Salla, Converty or Your Custom Store. Products, prices, variants and stock are pulled in and indexed automatically.

03

Brief the agent

Set store info, promotions, delivery and return policies, persona, languages, and escalation rules by form or by describing the change to Copilot.

04

Test before going live

Live Test lets you message the agent with text, image or voice exactly as a customer would, before you switch it on.

05

Automate the follow-up

Pick a strategy and a silence window. A 20-hour delay is a reasonable starting point.

06

Add broadcast campaigns

Run Product Strategy campaigns to an audience built from purchase-probability scoring.

Unifunl follow-up settings showing the silence window, the follow-up strategy and the anti-spam guardrails
Step 05: the silence window that triggers the follow-up, the strategy that writes it, and the guardrails that stop it firing twice.
Unifunl WhatsApp campaign builder with the targeted product, automatic discount and message template
Step 06: a Product Offer campaign pairs the targeted product with an automatic discount and checkout inside WhatsApp Flow.

Capabilities and impact

What WhatsApp automation actually changes in the business

01

Automated replies from live catalog data

The agent answers price, stock, variant and delivery questions from your synced store data rather than from a saved reply.

The six repetitive questions stop reaching your team at all.

02

Orders created inside the chat

When the buyer is ready, the order is created in the conversation and pushed to your connected store.

No link-out step, and no cart abandoned between the chat and the checkout page.

03

Follow-ups with anti-spam guardrails

A follow-up only fires on conversations with at least four messages, at most once per conversation, and never if the customer ordered or opened a ticket in the last 7 days.

You recover quiet conversations without becoming the brand people block.

04

Three follow-up strategies

Smart , Static or AI.

Re-engagement reads like a person, not a mail-merge.

05

Broadcasts targeted by purchase probability

Audiences are scored on purchase history, products discussed, past campaign engagement and recency.

Campaigns go to the people most likely to buy, protecting your Meta quality rating.

06

In-chat checkout on campaigns

Product Offer campaigns combine a targeted product, an automatic discount and checkout inside WhatsApp Flow.

A promotion becomes an order without the customer ever leaving the thread.

07

Speaks your customers’ language

English, French, Arabic, Tunisian Derja, Moroccan and Algerian, in Latin or Arabic script, including messages that mix several languages at once.

Your customers write the way they always have, and still get a correct answer.

08

Handoff without switching automation off

AI Autopilot is per conversation, so a human takes one chat while the agent keeps running everywhere else. Angry customers, refund or dispute requests and high-value orders escalate on rules you set.

Automation covers the volume, your team keeps the judgement calls.

09

Every conversation scored as a lead

Contacts move automatically from New to Warm, Hot and Converted as intent builds.

Your team works the hottest leads first, and your campaign audiences build themselves.

Before you try it

The questions merchants ask about automating WhatsApp

Do I have to change my number?

No.

Link the WhatsApp Business account you already use.

Will automation get my account restricted?

Not if it follows Meta rules.

Business-initiated messages use pre-approved templates, and follow-ups fire once per conversation, never to someone who just ordered.

Can my team still take over?

Any time, without pausing the rest.

Autopilot is per conversation, and the agent escalates on its own for refunds, disputes, angry customers and high-value orders.

Why this and not a WhatsApp inbox tool

Most WhatsApp automation stops at the reply

A shared WhatsApp inbox with predefined replies and keyword triggers automates typing. It still needs a person to check stock, quote the delivery terms, decide what to recommend and the part that always slips, remember the follow-up.

Unifunl automates the sale itself. The agent reasons over your live catalog, creates the order, re-engages silent buyers under strict guardrails, and reports the revenue those follow-ups produced within 7 days.

Keyword and template automation

  • Triggers on keywords and canned replies
  • Cannot see live stock, variants or prices
  • Follow-up depends on someone remembering
  • Reports messages sent, not revenue earned

Unifunl WhatsApp sales automation

  • Reasons over your synced catalog data
  • Creates the order inside the conversation
  • Follows up automatically, once, with guardrails
  • Reports orders and attributed follow-up revenue

Measurement

Automation you can actually put a number on

Follow-ups report Sent, Replied, Converted and attributed revenue. Broadcasts report recipients, sent, delivered, failed, read, replied and converted.

Order analytics adds revenue, average order value, completion and cancellation rate, changes over time and a product ranking, exportable as a PDF report.

The Usage page reports conversations, generated orders, average credits per conversation and average credits per order, so "is the automation worth it?" becomes a simple calculation instead of an argument.

The outcome

What changes on WhatsApp in the first month

Before

  • The same six answers, retyped all day from a notes file
  • Follow-ups depend on someone remembering
  • Nights and weekends go unanswered
  • Broadcasts go to the whole list and get reported
  • No idea which conversations produced revenue

After

  • Every message answered in minutes from live catalog data
  • Orders created and synced without leaving the chat
  • One guarded follow-up per silent conversation, automatically
  • Campaigns targeted by purchase-probability score
  • Attributed revenue reported within a 7-day window
Start your free trial

Questions

WhatsApp automation, answered plainly

What is WhatsApp automation?+

WhatsApp automation is software that handles business conversations on WhatsApp without a person typing every reply. At the basic end it means canned replies and keyword triggers. At the useful end — WhatsApp sales automation — an AI agent answers from your live product catalog, creates the order inside the chat, and re-engages customers who went quiet, while escalating anything sensitive to a human.

How do I automate WhatsApp for my business?+

Connect a WhatsApp Business account (or register a fresh number), connect your store so the catalog syncs and indexes, configure the agent with your store details, policies, tone and escalation rules, then test it in Live Test before switching it on. Setup takes roughly fifteen minutes, and follow-ups and campaigns are configured afterwards under Automations.

What is the difference between WhatsApp marketing automation and sales automation?+

Marketing automation pushes messages out — broadcasts, promotions, reminders. Sales automation handles the conversation that follows: answering the product question, recommending, handling the objection and creating the order. Unifunl does both, which matters because a campaign that no one can reply to instantly is a campaign that leaks.

How does automated follow-up avoid annoying customers?+

Guardrails, not volume. A follow-up fires only on conversations with at least four messages, at most once per conversation, and never if the customer has ordered or opened a ticket in the last 7 days. You set the silence window that triggers it, and you choose whether the message is promotion-aware, static, or written per customer.

Do I need Meta-approved templates?+

For any business-initiated message, yes — that is a WhatsApp rule, not a Unifunl one. Templates are approved per language and per category, and Unifunl ships ready-made product-offer templates in English, French and Arabic. Replies inside an active customer conversation do not need a template.

Can it take orders, not just answer questions?+

Yes. The agent creates the order inside the conversation and pushes it to your connected store, with a sync indicator if the push has not completed. Product Offer campaigns can also close the sale in-chat through WhatsApp Flow.

Does WhatsApp automation work in Arabic and Tunisian Derja?+

Yes, in Latin or Arabic script, alongside English, French, Moroccan and Algerian. The agent adapts to the customer’s language, including when several languages are mixed in the same message.

What happens when the automation cannot handle something?+

It hands off instead of guessing. A ticket is created, the conversation routes to your team with full context, and your escalation rules — angry customers, refund and dispute requests, high-value orders — can force a handoff automatically.

Can I try it before committing?+

Yes. Start a free trial, connect one channel and one store, and test the agent privately in Live Test before it ever replies to a customer.

$10M+

إيرادات تحققت عبر المحادثات

25+%

ارتفاع نموذجي في معدل التحويل

4x

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