Food & Beverage

Crêpes Factory turned 100% of its DMs into a sales channel

MW
MarwenCEO, Crepes Factory
Crêpes Factory
Crêpes Factory
+30%More sales
100%DMs automated
1 moTo impact

Goals

  • Reply to every order inquiry instantly, even outside opening hours
  • Replace manual copy-paste replies with a real 24/7 sales channel
  • Capture orders that used to go unanswered on nights and weekends

A beloved food chain replaced manual reply work with always-on AI agents — unlocking a 30% sales lift in the first month.

The problem: every unanswered DM was a lost order

Crêpes Factory’s DMs became the front door of the business — but the team couldn’t keep it open. Orders came in faster than staff could reply, and peak hours on Instagram and TikTok were exactly the hours nobody was behind the screen.

Manual replies meant inconsistent menus, missed upsells, and silence after 10pm — when the hungriest customers were most ready to buy.

The Unifunl solution

Unifunl’s agent was trained on the full menu, pricing, branches and delivery options. It now handles 100% of inbound messages — taking orders, confirming details and routing them to the right branch automatically.

The agent works in Arabic, French and English, and it never sleeps. Whether a customer messages at 2pm or 2am, the experience is identical: fast, friendly and on-brand.

Turning social channels into a real sales engine

By unifying WhatsApp, Instagram, Messenger and TikTok into a single inbox powered by AI, Crêpes Factory stopped losing context between platforms. Every conversation — no matter the channel — turned into a structured, trackable order.

Unifunl became our best employee — on every channel, every hour. We stopped losing orders to slow replies.
MW
MarwenCEO, Crêpes Factory

The results

In the first month alone, Crêpes Factory saw a 30% jump in sales driven almost entirely by messages the team would previously have missed. 100% of DMs are now handled automatically, with humans stepping in only for edge cases.

The business now runs a true around-the-clock commerce channel — without any increase in staffing.

Ready to grow your sales?

2xMore Leads
+67%Conversion Rate
24/7Always On
3xFaster Response
-40%Support Costs
93%Satisfaction
2xMore Leads
+67%Conversion Rate
24/7Always On
3xFaster Response
-40%Support Costs
93%Satisfaction

Deploy intelligent AI agents that handle customer conversations, capture leads, and drive sales around the clock. Your best employee, at scale.