Goals
- Keep up with skyrocketing DM volume without hiring more agents
- Convert more curious shoppers into paying customers
- Deliver consistent answers about products, shades and routines 24/7
A fast-growing beauty brand automated its entire DM flow with Unifunl — tripling revenue while keeping the team lean.
The problem: a support team drowning in DMs
Brazilien Glow’s Instagram and WhatsApp exploded almost overnight. With hundreds of inbound messages per day, the team had to choose between answering fast or answering well — and growth made that trade-off unsustainable.
Customers asked the same handful of questions: “Is this shade right for me?”, “Is it in stock?”, “How long does delivery take?”. Every minute spent typing a reply was a minute not spent closing the sale — and the later the reply, the lower the conversion.
The Unifunl solution
Brazilien Glow deployed a Unifunl AI Agent trained on their product catalogue, pricing and return policy. The agent now handles every inbound conversation across Instagram, WhatsApp and Messenger — in both French and Derja, instantly, at any hour.
When a shopper’s intent is clear, the agent qualifies them, recommends the right product and sends a direct checkout link. When a conversation needs a human touch, it cleanly hands off to an agent with full context.
Automating product Q&A and objection handling
The agent doesn’t just reply — it sells. It understands voice notes, interprets photos of skin or hair, and answers nuanced questions about routines and ingredients. Objections are handled with tested, on-brand responses that keep shoppers engaged instead of ghosting.
“We used to lose conversations simply because we couldn’t reply fast enough. Unifunl closed that gap — it sells like our best agent, 24/7.”
The results
Within 90 days of rolling out Unifunl, Brazilien Glow multiplied its sales by 3.5x without adding a single headcount. Response time dropped from several hours to under a minute, and conversion from first reply to purchase climbed sharply.
The team now spends its time on high-leverage work — new launches, content and partnerships — while the AI agent handles the front line.
