Objectifs
- Respond instantly to high-intent premium inquiries
- Qualify serious buyers and filter out noise
- Raise the share of inbound conversations that end in a purchase
A luxury retailer turned casual inquiries into closed sales — with AI agents that qualify, nurture, and convert high-intent buyers.
The problem: premium inquiries, inconsistent follow-up
In luxury retail, a slow or generic reply isn’t just a missed sale — it damages the brand. RIO Caviar’s inbound channel attracted serious, high-value shoppers, but responses varied wildly depending on who was online.
High-intent buyers expected white-glove service. Instead, they often waited hours for a reply and received answers that lacked the product depth needed to close a premium order.
The Unifunl solution
RIO Caviar deployed a Unifunl agent trained on the full product range, sourcing, pairings and gifting options. Every inbound DM is now answered in under a minute with a tone and level of detail that matches the brand.
The agent intelligently qualifies prospects — distinguishing casual browsers from serious buyers — and books calls or escalates to the sales team only when the conversation is genuinely worth their time.
Nurturing high-intent buyers into closed sales
Unifunl helps RIO Caviar run structured follow-ups with prospects who hesitate, share tailored product recommendations, and send checkout links directly in chat — turning what used to be a leaky funnel into a predictable pipeline.
“Unifunl gives every conversation the same white-glove treatment — at any hour, in any language. Our close rate has never been higher.”
The results
Reach-to-purchase conversion grew by 40%. Qualified leads passed to the human sales team tripled, while first-response time dropped to under a minute.
RIO Caviar now treats its inbound messaging as a true premium commerce channel — with the consistency of a boutique and the reach of a platform.
